Jesse Farley
27 years finding the same gap, from every angle
Jesse has been in digital marketing since 1999, working both agency and client side across SEO, SEM, web analytics, email marketing, display advertising, and affiliate management. That range is the point: two decades of hands-on channel work, from keyword-level execution to executive strategy, on brands including:
Outdoor & Active
Technical gear, apparel, and specialty retail
Retail & Consumer
DTC, CPG, and consumer packaged goods
Financial Services
Investment, retirement, and banking
Technology, Logistics & Entertainment
Distribution, industrial real estate, and ticketing
Services & Franchise
Multi-location franchise marketing
Deep hands-on knowledge of these platforms
Twenty-seven years across every major discipline means twenty-seven years actually operating inside the platforms that run them - not evaluating them from a slide, but building campaigns, pulling reports, and owning the numbers they produced.
Analytics & Business Intelligence
Measurement, reporting, and data visualization
SEO, AEO & GEO
Organic search and AI answer-engine visibility
Search & Paid Media
Paid search, shopping, and search console
Email & Marketing Automation
Lifecycle, campaigns, and CRM automation
Marketplace
Amazon selling and fulfillment operations
Eight disciplines, one revenue lens
Most marketers specialize in one or two channels. Jesse's career spans the entire digital stack - which is exactly why Triangul8 scores every channel the way that channel is actually judged.
SEO
Technical, content, and link strategy across enterprise and mid-market, from keyword-level execution to in-housing an entire program.
AEO / GEO
Answer- and generative-engine optimization - structuring content to be cited by AI engines, not just ranked in blue links.
Paid Search
Search and shopping campaigns scored on conversion rate and cost per acquisition rather than impressions.
Programmatic
Display and audience buying tied back to first-party segments instead of borrowed third-party lists.
Lifecycle and campaign strategy judged on revenue per send - the metric that survives a P&L review.
Web Analytics
Measurement frameworks, CRO, and platform migrations - including a full Adobe-to-Google Analytics move.
Marketing Automation
Orchestration, governance, and approval workflows that keep brand safety intact while content ships fast.
E-commerce Growth
P&L ownership across business lines, marketplace content on Amazon, Walmart, and Home Depot, and DTC growth systems.
Career
Founder & CEO, ProFoundry Inc
A growth consultancy focused on visibility, authority, and revenue across traditional search, AI-powered discovery, and evolving digital ecosystems -- the direct predecessor to Triangul8's methodology.
VP of Strategy & Growth
Spearheaded growth initiatives across digital channels, generating significant revenue growth while expanding the client base to include Fortune 500 and Fortune 100 companies.
Sr. Director of SEO & Strategic Growth
Directed SEO strategy across enterprise and mid-market clients, integrating technical, content, and link-building initiatives into scalable growth frameworks.
Director of Digital Analytics & SEO
Led a migration from Adobe Analytics to Google Analytics, built a national nonprofit's digital measurement and CRO framework, and brought SEO in-house from an agency-led structure.
Ecommerce Manager
Owned the P&L for ecommerce across two business lines, ran content strategy across Amazon, Walmart, and Home Depot, and led digital marketing across SEO, social, AMS, and display.
Why Triangul8
Every marketing plan opens with "know your audience." Jesse spent 27 years watching that principle get stated and then skipped, because nothing in the available tooling actually connected first-party data to what got published. Triangul8 is the tool built to close that gap.